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NOS MAGAZINES  Dernières news |
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PUBLICITÉ |
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NEWS ET ARTICLES |
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|  The collection features garments for both men and women; garments that stand out for their `clean´ style, characterized by innovative design and the use of fabrics and materials that represent the perfect synthesis of all the latest in textile technology.
The collection includes jackets, trousers, bermudas, shirts, polo shirts and gilets that sum up the same precise style; these are garments to be worn not just for sailing, but in various situations and occasions, when comfort and performance are imperative.
The collections will be distributed worldwide through Murphy&Nye points of sale and the Pershing Dealer Network.
The co-marketing agreement between the two companies, both international leaders in their own markets, is based on precisely defined strategies: for Pershing it represents the first step in a larger merchandising project aimed at the company´s own clients and at a wider public, with an emphasis on exclusiveness.
For Murphy&Nye, which has always operated in the yachting sector and in that of sailing in particular, the agreement provides the chance to enter the world of motor yachting, responding to market demands.
The two companies announced the partnership at the last International Boat Show held in Genoa, staging the world preview of the Murphy&Nye Power collections during the Boot show in Düsseldorf and at Pitti Immagine Uomo in Florence. Other partnership activities are planned for the future.
Site : http://www.pershing-yacht.com
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Vêtement { 07/06/2005 }
