 |
NOS MAGAZINES  Dernières news |
 |
|
|
|
|
|
|
|
|
 |
PUBLICITÉ |
 |
|
|
|
|
|
| |
 |
NEWS ET ARTICLES |
 |
 | |  | |  Fédération { 12/04/2007 } | |  | |  |
| Australian marine companies and members of AIMEX (Australian International Marine Export Group) attended the 12th China International Boat Show from April 5-8.
An Australian pavilion featured 14 key government and marine groups while this year´s Show gave Australia `Country of Honour´ status.
AIMEX chairman Richard Chapman said he was overwhelmed with interest from Chinese companies keen to work with Australian exporters.
"There is a very strong desire to develop closer relationships between Australia and China," said Mr Chapman, who is also the managing director of Coursemaster Autopilots and Hydrive.
Many Australian marine companies confirmed their longer-term strategies to break into the Chinese market had brought positive returns.
Mustang Marine´s marketing manager Jan Den Braber said the company´s long-term commitment as an exhibitor at the Show had paid dividends.
"By the third day of the Show we had sold two boats with strong leads for other sales after the Show," he said.
Riviera´s Ben Doggett confirmed the company´s decision to take increased space at the Shanghai-based Show proved fruitful. The leading Australian exporter had the largest stand of any flybridge convertible brand at 68sqm.
"China is about status, prestige and brand awareness and we are now starting to really reap the benefits of our investment in the China market over past years," he said.
In other success from the Show, AIMEX member ASEA Yacht Design received commissions for two design projects while Sanctuary Cove International Boat Show welcomes a trade mission from China in May 2007.
There was positive news from numerous AIMEX members. Dynamic Products´ Ron Marks said he was overwhelmed by the response to his wake boards, water skis and wet gear. An established player in the global export market, Mr Marks exhibited in China for the first time.
"China is a huge growth area for my company and is one of the few untapped markets in the world", he said.
Mr Marks described the emerging market with a population of 1.3 billion as one of "considerable significance" to any company.
Many exhibitors found their expectations were exceeded at the China International Boat Show.
MultiPanel managing director Tony Russo was initially reluctant to exhibit in China fearing issues with the country´s lack of intellectual property laws. "I have found the Show to be successful for my company and intend doing business in China in the future."
In other results, Muir Windlasses attended the Show to broaden the company´s knowledge of China - and now plan to appoint a Hong Kong based distributor.
Another AIMEX member, David Lambourne Yacht Rigging and Consultancy representative Neil Gray described the event as: "a critical learning experience - I´ll be back in China in a few months to follow up some excellent leads".
Sunrunner´s Andrew Scott urged any Australian company with serious export interest to attend the Show next year while AIMEX director Richard Ward from Seawind said the Show improved every year.
"Being part of the Australian pavilion is the best way to establish a presence and credibility in the Chinese market," he commented.
The Show drew international attention on the industry and industry players. Gold Coast City Council deputy mayor David Power was pleased to receive visitor interest in the Gold Coast as a tourism destination and also as a major marine manufacturing area. Australian expertise was also valued with Superior Jetties´ John Hogan invited to give a presentation to Chinese marina developers and harbour officials.
AIMEX general manager Mary Anne Edwards confirmed all 2007 Australian pavilion exhibitors advised they would return to the Show in 2008.
"We encourage more Australian marine industry companies to put their toe in the water in China. The potential is huge and support here in Shanghai by Austrade, the Queensland and Victorian governments is excellent. The only mistake Australian companies will make is if they don´t come next year. "
AIMEX will take an Australian presence at upcoming global events including METS and IBEX. |
| |
| |
|
 |
|
 |
|
|
